Blog Archives

Duties included: Overall lead generation strategy. Full paid campaign management (search, social, video) for five Florida Hospital campuses. Content oversight for 8+ landing pages. A/B and multivariate testing. Full analytics setup and lead tracking. Webinar outreach strategy. Monthly web performance reporting and business insights recommendations.

Duties included: Initial data/e-commerce analysis. Overall e-commerce strategy. Full paid campaign management (search, social, display/retargeting). Cart abandonment strategy. Content & UX strategy for e-commerce portion of new website. Full analytics setup and commerce tracking for new website. Full social media strategy.

Duties included: Initial traffic, data and e-commerce analysis. Monthly e-commerce reporting for new website. Social media and display advertising design oversight. Full e-commerce and catering campaign management (search, display, social). UX design for 3 seasonal, e-commerce specific landing pages.

Duties included: Initial data/lead analysis. Overall lead generation strategy. Full paid campaign management (search, social, video, display/remarketing). Content oversight and UX design for 14+ landing pages (online and on-campus programs). A/B and multivariate testing. Full analytics setup and lead tracking for new website and student portal. Real-time dashboard setup and weekly/monthly web and campaign performance reporting.

Duties included: Data/performance analysis. Analytics and tracking reconfiguration across multiple web properties.

Duties included: Initial data/e-commerce analysis for US and international web properties. Overall e-commerce generation strategy for introduction to US marketing. Full paid campaign management (search, social, video). A/B and multivariate testing. Full analytics setup and lead tracking for new US website.