Blog Archives

Duties included: Initial traffic/lead analysis. Overall lead generation strategy. Content oversight for 12+ landing pages (on-campus and online programs), paid search, display/retargeting, social and audio ad management. Real-time dashboard setup along with monthly performance reports for marketing campaigns and website performance. A/B and multivariate testing. Full analytics setup and lead tracking for new website.

Duties included: Initial data/lead analysis. Overall lead generation strategy. Full paid campaign management (search, social, display and video). Content oversight for 16+ landing pages (online and on-campus programs). A/B and multivariate testing. Full analytics setup and lead tracking for new website and student portal.

Duties included: Overall lead generation strategy. Full paid campaign management (search, social, video) for five Florida Hospital campuses. Content oversight for 8+ landing pages. A/B and multivariate testing. Full analytics setup and lead tracking. Webinar outreach strategy. Monthly web performance reporting and business insights recommendations.

Duties included: Initial data/e-commerce analysis. Overall e-commerce strategy. Full paid campaign management (search, social, display/retargeting). Cart abandonment strategy. Content & UX strategy for e-commerce portion of new website. Full analytics setup and commerce tracking for new website. Full social media strategy.

Duties included: Data/lead/e-commerce strategy. Full traffic and performance analysis. Full paid campaign management (search, social, display/retargeting). A/B and multivariate testing. Full analytics setup and e-commerce tracking. Weekly and monthly web and campaign performance reporting.

Duties included: Full social media outreach strategy. Campaign management (display/retargeting, social media). Microsite and landing page content oversight.

Duties included: Initial traffic, data and e-commerce analysis. Monthly e-commerce reporting for new website. Social media and display advertising design oversight. Full e-commerce and catering campaign management (search, display, social). UX design for 3 seasonal, e-commerce specific landing pages.

Duties included: Initial data/lead analysis. Overall lead generation strategy. Full paid campaign management (search, social, video, display/remarketing). Content oversight and UX design for 14+ landing pages (online and on-campus programs). A/B and multivariate testing. Full analytics setup and lead tracking for new website and student portal. Real-time dashboard setup and weekly/monthly web and campaign performance reporting.