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Duties included: Initial traffic/lead analysis. Overall lead generation strategy. Content oversight for 12+ landing pages (on-campus and online programs), paid search, display/retargeting, social and audio ad management. Real-time dashboard setup along with monthly performance reports for marketing campaigns and website performance. A/B and multivariate testing. Full analytics setup and lead tracking for new website.

Duties included: Initial data/lead analysis. Overall lead generation strategy. Full paid campaign management (search, social, display and video). Content oversight for 16+ landing pages (online and on-campus programs). A/B and multivariate testing. Full analytics setup and lead tracking for new website and student portal.

Duties included: Initial data/e-commerce analysis. Overall e-commerce strategy. Full paid campaign management (search, social, display/retargeting). Cart abandonment strategy. Content & UX strategy for e-commerce portion of new website. Full analytics setup and commerce tracking for new website. Full social media strategy.

Duties included: Initial data/e-commerce analysis for US and international web properties. Overall e-commerce generation strategy for introduction to US marketing. Full paid campaign management (search, social, video). A/B and multivariate testing. Full analytics setup and lead tracking for new US website.